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It would be nice to think that people always make decisions solely based on the facts. But that isn't the case. And from the tourism marketing viewpoint, perception versus the facts is a big challenge.

So how does a marketing professional battle misperceptions and turn them into facts? The first step is planning. And the key element is honesty. We'll use tropical weather as an example, since that's so prevalent in the media right now.

The planning means that long before the storm (whatever storm you might face) you put in the hard work thinking through the scenario. What misperceptions will you be dealing with? And what methods can you employ to get out the truth? Consider every channel available: social media, press releases, e-newsletters, updates on your website. Know who you can call on for help and build those relationships. Look for creative partnerships.

With the plan in place, when the time comes always make sure your message is factual. Your audience needs to know that they can turn to you for honest, up-to-date information. Earn their trust and you will keep their business. Whatever your storm might be, this approach can work for you.

  
 

Saturday, September 20th -
Help us hit a million!

The third Saturday in September is Coastal Cleanup - a great opportunity for you to show your pride in our unique and treasured waterway system. This year we will collect our one millionth pound of trash from Alabama's 2,847 miles of coastline. Be there to help us hit the number!

Sure the numbers are big, but it all starts small - with one person, one trash bag and one determination to make a difference. Say yes and then recruit family and friends to pitch in.

Coastal Cleanup starts at 8:00 am. As always there will be food and drink available after the cleanup at Cotton Bayou Public Beach. Need more information? Email April at april@gmsthebest.biz

 

Twenty years of any one thing is a milestone to note. And it's one that now belongs to Herb Malone at the Alabama Gulf Coast CVB.

Herb's 20-year career began on August 15, 1988 when he became the president of the Alabama Gulf Coast Area Chamber of Commerce, which at that time handled the destination marketing for Pleasure Island.

   
 

We have enjoyed working with Herb and his team on many occasions over the years. He is a genuine and caring person and our community, our state and the tourism industry are all stronger because of his dedication.

Congratulations Herb!

In recognition of Herb Malone's 20th anniversary in the tourism and hospitality industry, the Alabama Gulf Coast Convention and Visitors Bureau board of directors adopted a resolution in honor of this career milestone. On hand for the presentation were (left to right) board chairman Grant Brown, Malone, secretary-treasurer Leonard Kaiser and co-chairman Bill Brett.

Thanks for spending time with our newsletter. We welcome your comments and ideas.
April W. Boone             April@GMStheBest.biz
John Boone                  John@GMStheBest.biz
Laura McGill               Laura@GMStheBest.biz

 
 

National Cheeseburger Day is September 18th

Cheddar? Swiss? Gouda? How will you celebrate this truly tasty day? We're thinking about a toasted Kaiser roll with a perfectly cooked burger, topped with crisp bacon and some smoked Gouda melting down the sides. Just a touch of mayo, red onions and lettuce. Hot golden fries and a cool pickle spear on the side...Sorry, gotta go get a burger!

 

 

Parting Thought
I believe that every right implies a responsibility; every opportunity, an obligation; every possession, a duty.

- John D. Rockefeller