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According to Travel Industry Association (TIA) last month, deep frustration among air travelers caused them to avoid an estimated 41 million trips over the past 12 months at a cost of more than $26 billion to the U.S. economy.

Combine this news with the ever-rising price of gas and tourism marketers in nearly every destination have been faced with many sleepless nights.

This is not the time for panic marketing. Throwing time and money at the problem without a plan in place won't give you the results you hope for. In times like these advanced planning will give you the advantage. The work you did months or years ago to prepare for just such an emergency will now pay off.

If you don't have a marketing plan in the filing cabinet for emergencies, get in touch with Global Marketing Solutions. We can help you plan for all of the "what ifs" that could lie ahead. What if we have a weather disaster like the floods in the Midwest? What if we have major fires like the ones in California? What if there is an environmental issue?

There are plenty of what ifs. When you plan for them it doesn't mean they won't happen, just that you'll be better able to deal with them if they do.

  
 

We are pleased to announce a new client - Rick Rush Art! From his home studio in Tuscaloosa, Rick produces some of the top sports art in the country. His works capture the raw energy of NASCAR in one painting and then the finesse of a crafted golf swing in another.


GMS will be working with Rick's staff over the coming months to develop promotions, e-marketing and social networking sites to present his artwork to a wider audience.

Come by and visit with us at

Thunder on the Gulf next month as we showcase Rick's work to this prime audience.

 

We have been hard at work on a data gathering project for a tourism website. And that work has led to many discoveries coast to coast. We've found a Montana festival that is well, a little nutty and also plenty of cool attractions and destinations that we hope to visit soon.

One of our favorite finds is

Moon Marble from Bonner Springs, Kansas. If you have lost your marbles or just enjoy collecting more marbles, check out this cool store.

   
 

 

Thanks for spending time with our newsletter. We welcome your comments and ideas.
April W. Boone             April@GMStheBest.biz
John Boone                  John@GMStheBest.biz
Laura McGill               Laura@GMStheBest.biz

 
 

Oh my! We enjoy sharing quirky holidays with you, but this one also falls into the tasty category. July 30th is National Cheesecake Day. Let's all celebrate! Head to your local cheesecake purveyor or make one yourself. Check out the ideas here from

Food Network.

 

 

Parting Thought
Parties who want milk should not seat themselves on a stool in the middle of a field in hope that the cow will back up to them.

- Elbert Hubbard