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Sitting on the front porch on a summer evening visiting with the neighbors. Hanging out on the bleachers at the little league game talking with the other parents. It is just human nature to be social and to create a community around the things we have in common with each other.

Now shift that thinking into the realm of online social network sites and stop for a moment to realize the porch swing possibilities! What if the thing that brings people together on a social website like MySpace or Facebook is your product? How cool would that be? And more important, how are you going to foster that community?

The Marketing Pros are Leading the Way

When the marketing giants at Kraft Foods, Coca-Cola and Proctor and Gamble pay attention to the social power of Facebook, the rest of us would be wise to listen and learn.

Kool-Aid
>> Visit Facebook page

 

Diet Coke
>>Visit Facebook page

 

Herbal Essence
>>Visit Facebook page

 

  
 

Babymoon?
What is a babymoon?

A great way to present your property or destination to a new audience, a babymoon is the trip that couples take after finding out the good news that they are expecting a baby.

When the baby arrives, life changes and it could be years before mom and dad can relax with a couple's getaway. The babymoon is a chance to celebrate the good news and enjoy some quality quiet time.

You can market to this audience with packages designed for the theme: spa treatments for the mom-to-be, a day of golf for the dad-to-be, a romantic dinner and a shopping trip to buy maternity and baby clothes.

And you can present your message with ads in publications for expecting moms as well as on the appropriate forums and social network sites.

 

Not All Social Sites are Created Equal

Each social networking site is different and learning how to navigate each one is part of the challenge. You have to understand it before you can use it as an element in your marketing campaign.

Don't Let the Sheer Volume Freeze You
in Your Tracks

    
 

MySpace and Facebook may be the social network sites you are most familiar with, but there is a whole world out there with many, many other social networking sites and the vastness of it all can easily send the bravest marketing professional into a frenzied panic. How can you reach all these places with any reasonable budget? Simple. You can't. Now stop worrying about it and develop a plan that makes sense for your business.

Better yet, get in touch with Global Marketing Solutions and we'll help you plot a course.

We are online at

Global Marketing Solutions:

gmsthebest.biz

MySpace: www.myspace.com/gmsthebest

Facebook: www.facebook.com/pages/Foley-AL/
Global-Marketing-Solutions/49817975012

Thanks for spending time with our newsletter. We welcome your comments and ideas.
April W. Boone             April@GMStheBest.biz
John Boone                  John@GMStheBest.biz
Laura McGill               Laura@GMStheBest.biz

 
 

We love shady characters! Join us in celebrating Sunglasses Day on June 27 th.

What kind of sunglasses person are you? Do you don the aviator style shades made famous in Top Gun ? Do you prefer the retro Blues Brothers look or perhaps the oversized celebrity variety to hide from the paparazzi? Or are you rad with your sports shades?

 

 

Parting Thought
To prosper soundly in business, you must satisfy not only your customers, but you must lay yourself out to satisfy also the people who make your product and the people who sell it.

- Harry Bassett