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The latest travel trend focusing on girl getaways comes as no surprise to April and Laura. Over the years nothing has been more fun than our road trips. Like the one to Hot Springs Arkansas where we discovered what seemed like every small town in north Louisiana on the way. Or like the trip to Savannah where we found this funky retro shop and tried to sneak around buying gifts for each other. Time out with the girls is truly special time.

Now the Fine Living network is joining the fun with a new show entitled

All-Girl Getaways. The website for the show keeps the topics interactive and encourages viewers to submit photos and comments.

This is just one theme in the new wave of vacation marketing. Destinations and accommodations now realize that they can't have one blanket message that will effectively speak to their entire audience. Creating packages based on themes is the way to go. It helps you reinvent your product and makes vacation planning easier for your diverse audience.

As you look at your product mix and how you can create themed packages and messages for the shopaholics, the golfers, the water enthusiasts, the spa seekers and the gourmet diners, give us a call and let us help you. We can offer a valuable objective view and help you repackage and market effectively.

 
 

THE EMAIL OPEN RATE IS simply a tired, inaccurate and irrelevant metric that no longer measures what it was originally intended to. As a result, it gives you the wrong picture of your subscribers' interest in and involvement with your mailings.

Find out what else Loren McDonald, vice president of industry relations for Silverpop, an email service provider, has to say in his recent article "Why The Open Rate Must Die."

Newton B. Collinson III, founder of Collinson Publishing has been appointed to the board of directors of Destination Management Association International, a worldwide association of destination marketing organizations.

Collinson has a long association with destination marketing organizations and the meetings and travel industry, leading a team of salespeople for such publications as Audubon, PEOPLE, USA Today and the North American Outdoor Group.

    
 

Collinson Publishing has also launched its own ventures, including the major-metro newspaper insert America's Best Vacations, two bimonthly trade magazines, Group Travel Planet and Rejuvenate, as well as the Rejuvenate Marketplace, an innovative conference for planners of faith-based events.

Collinson will serve a two-year term on DMAI's board of directors. Congratulations Newt!!!

Thanks for spending time with our newsletter. We welcome your comments and ideas.
April W. Boone             April@GMStheBest.biz
John Boone                  John@GMStheBest.biz
Laura McGill               Laura@GMStheBest.biz

 
 

"We're on a mission from God."   "Was it over when the Germans bombed Pearl Harbor?" "I love the smell of napalm in the morning." The summer blockbuster season is fast approaching and it has us thinking about some of our favorite movie lines - like the ones above from The Blues Brothers , Animal House and Apocalypse Now .

We'd love to hear from you. Tell us your favorite movie lines and what summer movies you are planning to see.