With the tightening economic conditions your marketing budget may be in jeopardy. Now more than ever you need to be working hard and smart in all areas.
Consumers are adjusting their spending habits. With cutbacks and layoffs at well-known companies, the auto industry in peril, the mortgage crisis, it can all create overwhelming pressure on consumers.
We are already seeing aggressive sales and promotions well before the traditional Black Friday. Those retailers that aren’t in the mix because they cut back on advertising are losing out.
In troubled times a stable or increased marketing budget is the sound decision. Just have an equally sound strategy to ensure that each dollar reaches its full potential.
Source: Association of National Advertisers, October 2008
Several of our friends and family deal with the complications of diabetes each day of the year. With the holidays at hand, it can be so tempting to sneak a dessert or a high-carbohydrate casserole. With these great recipes from the American Diabetes Association, everyone’s holiday can be a little healthier and still just as sweet.
In the weeks and months following Hurricane Katrina we all heard about the devastation of the Lower 9th Ward of New Orleans. But soon the media spotlight faded and the neighborhood could easily have faded away too. But several key caring people refused to let this important part of New Orleans simply go extinct.
Make It Right NOLA is Brad Pitt’s endeavor to build houses in New Orleans, and to build them in a green way—big time. Global Marketing Solutions has made a donation in the names of our clients and friends. We have supported the organization for two years and watched it go from an idea to a pretty cool reality. We urge everyone to give to the continued recovery of this culturally rich part of New Orleans.
Another Favorite: GoodShop.com
Like to shop? Like to help charities? With this cool site you can do both at the same time.
Start by entering your charity. Then shop from the list of retailers featured on the site. A percentage of your purchase goes to the charity you selected.
The retailers include popular sites for both business and personal shopping: Quill, Target, Staples, Vista Print, L.L. Bean and many others.
Parting Thought
You have not lived a perfect day, even though you have earned your money, unless you have done something for someone who will never be able to repay you.
